We call it being a Recpreneur.  




“A passion-driven and outdoor recreation-loving person who operates a business or businesses, taking on greater than normal financial risk in order to live their dreams.”

Entrepreneurship is a calling. It is a journey. And it is a dance with risk. Our programs accelerate your success using proven tips, tools and techniques. The Recpreneur education model is based on 3 simple ideas:

1) Create Your Way - All entrepreneurs are creators.
2) Share Your Values - All entrepreneurs have a message to share.
3) Lead Your Cause - All entrepreneurs are leaders. 

We have done the hard part for you – we have searched, studied and learned what works to build a company and what does not from trial and error. From taking risks. And even from failure. We have real-world and MBA knowledge to share with you. We are enthusiastic bootstrappers.

We are Recpreneurs, and we want you to become one too.


Our 3 simple ideas:



All businesses, particularly start-ups, are creative endeavors. New product development, business model creation, and marketing campaigns are all examples of creativity in-action. To be an entrepreneur is to be a creator.



All businesses must share their story, message, values - their brand, with their employees and the market. The savvy entrepreneur understands how to share new ideas with the right people, at the right time, and through the right channels.



All businesses require strong leadership to achieve lasting success. The entrepreneur understands the responsibility of the role, delegates with confidence, and continually shares the company mission and vision.

is a wild ride.



It’s controlled chaos — deeply satisfying to the entrepreneur.

Here, a 2008 KTM 300 explains: