Our Mission

To accelerate outdoor industry small business success.



Our Vision

Creating education programs to cultivate and inspire the outdoor entrepreneur’s spirit.


Our Method

We believe entrepreneurship can be taught, but only to the right type of person - someone with a vision. Someone who is on a mission.

Our proven education method comes from the streets - the real world, and is built for current and aspiring outdoor entrepreneurs – Recpreneurs.

We are in the business of accelerating your success. It starts with 3 simple ideas:


All businesses, particularly start-ups, are creative endeavors. New product development, business model creation, and marketing campaigns are all examples of creativity in-action. To be an entrepreneur is to be a creator.

Curriculum Topics

  • New Venture Creation

  • Opportunity Identification 

  • Systems Development 

  • Values and Culture

  • Financial Discipline

  • Pricing on Value


All businesses must share their story, message, values - their brand, with their employees and the market. The savvy entrepreneur understands how to share new ideas with the right people, at the right time, and through the right channels.

Curriculum Topics

  • Storytelling

  • Marketing with Values

  • Brand Development

  • Conducting Internal Marketing Audit 

  • Message and Story Development


All businesses require strong leadership to achieve lasting success. The entrepreneur understands the responsibility of the role, delegates with confidence, and continually shares the company mission and vision.

Curriculum Topics

  • Entrepreneurial Leadership vs Business Management

  • Mission and Vision Development

  • Communication Strategies for Success

  • Becoming the Financial Leader



Do you have what it takes to be a Recpreneur?


Want to learn more about your leadership style first?

Take our Grit Test to find out!